Brand Management

Consistent on-going marketing kills the effect of recession – Consistent Marketing is as important to your business as the internet, email and the telephone connection.Only one company can be the cheapest – The Rest have to use branding.
" The stronger the brand the greater the profit margin "
Companies that are not taking action in the marketplace are falling behind. They are not landing the clients they could be and be are missing out on a lot of great opportunities

Five Components of Brand

  • Positioning
  • StoryTelling
  • Design
  • Price
  • Customer Relationship

What Brand Does ?

Branding can do several useful things, all of which help to ensure the success of the product or services. It can

  • Reinforce a good reputation
  • Encourage loyalty
  • Assurance quality
  • Covey a perception of greater worth, allowing a product to be priced higher
  • Grant the buyer sense of affirmation and entry a into an imaginary community of shared values

How We develop a Brand ?

  • Research the current situation
  • Imagine an idea future
  • Combine strategy and creativity
  • Wait to let it catch on, them do step 1 again

3 Questions to answer when building your brand – Who are you? What do you do? Why does it matter? Some Criteria also matters for a good brand name

  • Distinctive
  • Uniqueness
  • Easy to spell and to pronounce
  • Likeability
  • Protected – Trademark, is it available for web use?
  • Extendibility- does it have legs? Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunities for brand play
  • Appropriateness- does it say something about what the company does?
Butechs Believes : 5C's

No employer today is independent of those about him. He cannot succeed alone, no matter how great his ability or capital. Business today is more than ever a question of cooperation

Better coordination is always needed for operations and exchange of information across the Company to make your efforts worthy

Communication can't always follow the top-down model. With the fluidity of information in business today, leaders need to be masterful listeners; they need to be able to receive as well as send

Never become so much of an expert that you stop gaining expertise. View life as a continuous learning experience

Commitment unlocks the doors of imagination, allows vision, and gives us the "right stuff" to turn our dreams into reality